Yes, we have a date for Data Natives Conference 2019 and an early bird discount!

Dataconomy has always been committed to providing you with the most current insights into the world of cutting-edge data-driven technology! It was this commitment that led us to set up the Data Natives Conference in the year 2015. Since then, we've given the floor to over 400 speakers, allowing them to spread their message to our community of over 60,000 data enthusiasts.

Join us next at Data Natives 2019 on November 21st and 22nd in Berlin, where you will have the chance to hear these speakers in person and listen about their disruptive data projects. Don't forget to grab a ticket for yourself to attend Data Natives 2019.

This Week in Data

4 Ways to Measure Marketing Campaigns You (Probably) Haven’t Considered

When we need to measure marketing campaigns, most of us have cracked online campaign tracking – we have a cookie or a user ID that we can use to clearly track user behaviour through to conversions, and develop robust datasets. But out in the offline world, there are powerful channels

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In the Digital Evolution of Entertainment, Data Gets a Starring Role

The digital revolution has completely changed the way we buy and rent movies. Netflix, Amazon, Apple, Google and other on-demand entertainment service providers have made the brick-and-mortar video stores irrelevant. In July 2018, in Bend, Oregon, the last standing Blockbuster store shut its doors for good. That’s quite a comedown

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A Primer to GDPR, Blockchain, and the Seven Foundational Principles of Privacy by Design

Throughout my ongoing meetings and conferences about the GDPR and how it relates to cutting-edge technologies, I encounter many ‘add-on’ privacy solutions such as ‘secure your Office 365’, ‘breach detection’ and ‘fix your network.’ Such options, which aim to patch privacy vulnerabilities as they arise, also have the secondary effect

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Connected Cars, Telematics and Connectivity-as-a-Service : What’s the Future?

Vehicle-to-Cloud – yes, it is a thing! And it is making automotive insurance providers and telecoms thrive together to support telematics “Self-driving cars are the natural extension of active safety and obviously something we should do,” this is a popular quote by Elon Musk. But wait, even more popularly discussed

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Not Accounting for Bias in AI Is Reckless

I’ll never forget my “aha” moment with bias in AI. I was working at IBM as the product owner for Watson Visual Recognition. We knew that the API wasn’t the best in class at returning “accurate” tags for images, and we needed to improve it. I was nervous about the

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What is the future of data-driven advertising?

The digital advertising market has doubled in size over the past five years, with the total ad spend in Europe approaching €50 billion, according to the IAB. The success and continued growth of the market is reliant on the massive volumes of data produced each day – an estimated 2.5 quintillion

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