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Operational Intelligence: The Next-Generation of Business Intelligence

8473341301_bb430492df_hFor years, companies have relied on business intelligence (BI) tools to drive strategy and identify opportunities based on historical data. However, in today’s fast-paced, data-driven economy, traditional BI often moves too slowly. Now, with the emergence of the Internet of Things and the demand for greater customer personalization, companies are increasingly striving to quickly make sense of their data as it changes. Operational intelligence – the ability to analyze live, fast-changing data and provide immediate feedback – takes business intelligence to the next level and creates amazing new opportunities. Using in-memory computing technology allows live, fast-changing data to be stored, updated and analyzed continuously. Ever changing data streams enriched with historical data and then analyzed in parallel provide powerful feedback on the fly. The benefits of operational intelligence are far-reaching...
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Ethics, Privacy and Discrimination in the Age of Big Data

data-privacy-and-ethicsAt Data Days 2014, one of the most compelling talks came from Lorena Jaume Palasi, a lecturer & PhD candidate at the Ludwig Maximilian University of Munich. Her talk addressed intriguing questions about data ethics- do we need to create new ethical paradigms to deal with data? Where does the abstract right to privacy- and our fear of technological advancements which may impinge on this- stem from? Here is what she had to say.   Ethics & Big Data  When we talk about big data, we hear a lot of panic. We hear a lot of people suggesting we rethink our scientific rules and scientific theory, that we need to create new paradigms. We also hear a lot of demand for new ethical concepts, trying to grasp the concept of big data....
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The Data-Driven Future of Advertising

Mad Men Nugg.adGone are the days where advertising and sales were the sole remit of creative-thinking Mad Men types, who wildly conjectured who a product’s target audience might be, and constructed campaigns which may appeal to them. Today, advertising is a much more precise, data-driven field. Of course, creativity has a role to play, but so do audience targeting and automation. We sat down with Anna Cremers, Chief Data Scientist at nugg.ad, to discuss her work and the evolution of advertising. Tell us a little about yourself and your work. My name is Anna Cremers, and I work as Director Data Science at nugg.ad. nugg.ad is involved in predictive behavioural advertising- so we’re compiling and offering predictive audience segments to the players in the online advertising ecosystem. As you can imagine, as...
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The Near Future of AI Is Not as Smart as You Think

147722350_f60ea32ce7_bPicture this. Two figures, seated in comfortable swiveling seats, talking as they pore over magazines. “I’m here for a chrome job”, says one. “I’m here for a recalibration.” Another scene. Two shining figures, one behind a podium as it orates in a language possibly far too evolved for the current human mind to perceive, as others like it record this data, interspersed with their flesh-and-blood, human brethren, who are all listening intently. It may sound like a scene out of the mind of Asimov, or more recently the dystopian world that a certain snarky character named Bender once belonged to, but is it possible? Science has, and continues to explore the farthest reaches of the human mind. A recent study examined FOP (Feeling of a Presence), a phenomenon reported by...
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Computer Scientists Warn Against Biased Nature of Data Sets Gleaned from Social Networking Sites

Social NetworkTwo computer scientists have warned about the biased nature of Social media like Facebook and Twitter for social science researchers to glean trends from. Last Wednesday’s issue of Science had Juergen Pfeffer and McGill’s Derek of Carnegie Mellon write about how the plausible biased nature of the data troves generated through social networks, which behavioural and social scientists might consider valuable, goes unchecked and uncorrected. “Not everything that can be labelled as ‘Big Data’ is automatically great,” Pfeffer points out. The researchers’ notion that a fairly large dataset can ‘overcome any biases or distortion’ is not wholly true. Pfeffer and Ruths study brings out the ‘lack of context’ in this data based on which innumerable papers are written yearly. “The amount of research done from Twitter is enormous!” Pfeffer said,...
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Data Activists Set Up Database to Counter Mafia In Italy

London. Angel.Organised crime in Italy has now found a formidable opponent in the Spaghetti Op​en Data. Data activists – hackers, engineers and front end-developers – have come together under to structure existing data into a database that could prove an ominous foe for the Italian Mafia. It is quite evident through the websites of various government institutes that Italian authorities have had a tough time collating the trove of data it has collected concerning the mafia dealings, points out Alberto Mucci, writing for Motherboard. “Sometime you have this paradoxical situation where, for example, the anti-Mafia police (DIA) in Palermo do not have immediate access to the information they need on another part of the country,” explains Andrea B​orruso, a member of Spaghetti Open Data, to  Mucci over a Skype call. “It’s ridiculous...
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