John Hurley

Vice President Product Marketing
at Amplitude

Defining new categories of B2B technology. Product marketer, startup mentor, former founder, and aspiring winemaker.

At Amplitude, I work to define what we do, why it matters, and how to sell to customers. Previously, at Radius I was the first go-to-market hire where I worked with the founding team to create and execute on the vision of unified, trusted business data. My role over 7 years spanned product, product marketing, demand gen, partnerships, and everything in-between. And before that I led marketing at Kembrel, an ecommerce startup I joined after meeting the founders in the Wharton incubator where I started Campus Cups. I graduated from the University of Pennsylvania as a student-athlete while starting companies in dorm rooms and as a member of the Wharton Venture Initiation Program.

Specialties: Product Marketing, B2B SaaS Go-to-Market Strategy, Category Creation, Sales Enablement, Content Marketing, Demand Generation, Brand Architecture & Storytelling, PR & Events, Strategic Partnerships, Analyst and Investor Relations, Marketing & Sales Ops, Ecommerce