Rupert Steffner is the founder of WUNDER, a cognitive AI startup that is helping brands to attract and engage customers with gamified commerce. Rupert has over 25 years of experience in designing and implementing highly sophisticated technical and business solutions, with a focus on customer-centric marketing. Previously, Rupert was chief platform architect of Otto Group’s new business intelligence platform BRAIN and head of BI at Groupon EMEA and APAC. He also served as business intelligence leader for several European and US companies in the ecommerce, retail, finance, and telco industries. He holds an MBA from WU Vienna and was professor of Marketing at the University of Applied Sciences in Salzburg.