Lubomila Jordanova is the founder and CEO of Plan A, the first data-driven action platform in the ght against climate change. Prior to Plan A she worked in the investment banking, venture capital and fintech in Asia and Europe. She holds a Master in Management degree from the London School of Economics and Political Science. Plan A uses public data to predict where and how climate change will hit the hardest. Based on the insights, the company matches through an online platform planet-conscious businesses with environmental projects that address indicated by the algorithm issues.